Market Like A Rockstar

In this highly engaging presentation, Tai Anderson leverages his unique experience from the music industry as well as other musical references to teach practical lessons for your business. 20+ years as a member of a Grammy Award-winning band has taught Tai invaluable lessons on teamwork, the creative process, customer acquisition and b(r)and loyalty. You will be entertained, inspired and ready to go better serve your customers.

Value to Audience:  Audience will leave the presentation realizing that they have the internal tools and capacity to better serve their customers and turn them into their best sales and marketing assets for future growth. Additionally, they’ll better understand why their internal culture has a direct effect on customer acquisition and retention. Audience members will leave with a holistic marketing framework that builds brand awareness and converts customers to fans.

Biography:  Tai Anderson was a founding member and bass player for the Grammy Award-winning band Third Day. While driving business activities for the band, he learned practical marketing skills from the school of Rock & Roll that can directly apply to your organization and personal brand. 

Excerpts from Tai Anderson's "Market Like A Rockstar" keynote.
Tai Anderson presenting "Market Like A Rockstar" framework.

Other Keynotes

  • Tai captured the minds of our young social entrepreneurs by being hilarious, informative and relatable. Don't miss out on this guy!
    — Jamal Liverpool, Director of Programs GivingPoint
  • Tai delivered an engaging presentation that really resonated with the audience. He had us all thinking how we could better serve our customers.
    — Melissa Gordon, President Echelon Communicate
  • You were marvelous! Thank you so much for participating in yesterday's Music Industry Leadership Summit. Your comments were perfect: accurate, insightful, thought-provoking.
    — Stanley Romanstein, Ph.D., Georgia State University
  • When Tai spoke to our Capstone class, he was engaging, conveyed a lot, and genuinely connected with our students. It was an amazing start to our semester.
    — David Barbe, Director, Music Business Certificate Program, Terry College of Business, University of Georgia
  • Tai is an engaging speaker. He delivered an exciting presentation that kept our student’s attention while inspiring them to be passionate and work hard to be able to succeed in the entertainment industry.
    — Keith Perissi, Director at Joel A. Katz Music & Entertainment Business Program
  • Tai is a dynamic speaker who really knows how to captivate an audience! His creative approach to branding and leadership has shifted our perspective on how we communicate with our audience.
    — Avery Orlans, Director, Breaking The Shackles
  • I've featured Tai as a vip panelist on several of my industry functions over the years and as of late. He always offers unique insights that educate and inspire the audience. Tai's a rockstar on and off the stage!
    — Michele Caplinger, Sr. Executive Director at The Recording Academy, Atlanta

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