I’m writing this blog on a new tool that I’m hoping to use to help bridge the gap between intention and execution. A few months ago, a coworker sent me a link to the Qwerkywriter, a Bluetooth keyboard with the look and feel of a vintage typewriter. It looked to be beautifully crafted, but a bit expensive at $300 for a keyboard with less functionality than one I could pick up for $19.99 on Amazon.com. I thought it would make a great gift for the accomplished writers I know, but not really a sensible purchase for someone who primarily writes blogs about his son’s high school football team.
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Embrace your uniqueness. Third Day found it when we stopped trying to be something we were not; when we focused on our fans more than our critics. Maybe your company is trying to be something it isn't. Be who you are. Your uniqueness is what gives your purpose power.
I just witnessed a 25-year-old woman entertain a stadium of 56,000 people in Atlanta, Ga. I've never been a Taylor Swift critic, but last night I moved from casual fan to raving fan.