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branding

Why Trump is wrong about the media.

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Why Trump is wrong about the media.

While a conservative might make a merited argument that he/she did not receive the attention they deserved from a “liberally-biased media,” Trump can hardly make that claim. Even if Trump doesn’t appreciate the media’s response to his statements and tweets, he certainly must appreciate the coverage. Every time you turn on the news, any news outlet, they are talking about Donald Trump. He has had top of mind awareness since he launched his campaign, while the majority of the Republican field struggled in near obscurity.

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Building A Better Brand Part 3: Uniqueness

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Building A Better Brand Part 3: Uniqueness

Embrace your uniqueness. Third Day found it when we stopped trying to be something we were not; when we focused on our fans more than our critics. Maybe your company is trying to be something it isn't. Be who you are. Your uniqueness is what gives your purpose power.

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