Viewing entries tagged
Branding

Building A Better Brand Part 5: Story

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Building A Better Brand Part 5: Story

When your brand stops playing the hero and starts playing the role of guide in your customer’s story, you’ll see dramatic results, and you just might find that you're a lot better storyteller than you thought you were along the way. 

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Building A Better Brand Part 4: Visual Systems

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Building A Better Brand Part 4: Visual Systems

Embrace your uniqueness. Third Day found it when we stopped trying to be something we were not; when we focused on our fans more than our critics. Maybe your company is trying to be something it isn't. Be who you are. Your uniqueness is what gives your purpose power.

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